An American digital agency (powered by Google Marketing platform) from Colorado is looking for a Paid Media Analyst (B2B) in Minsk team. This position is responsible for buying media and hands-on management of all paid B2B platforms, with the goal of driving maximum volume and creating high-quality leads at the lowest possible CPA. You’ll be a key part of the team helping to grow and establish us as thought leaders in a growing sector. You will be managing B2B marketing for both the US and European territories.
Media Buying: Manage all relevant B2B media platforms, including but not limited to: Paid Search (Google Ads, Bing, etc), Social (LinkedIn, Facebook, Twitter), Display (Display Video 360). Drive maximum volume and create high-quality leads at the lowest CPA, including: Performance optimization, Strategies, Budgets, Tactics, Campaign taxonomy and any other relevant topics;
Audience Strategy and Management: In Google’s Audience Center, within Display & Video 360, develop and own an audience-first approach to managing media, that takes into account topics such as: impression frequency limits; using different media platforms for different Audiences; or Messaging and Sequencing strategy (what assets to show to who, when);
Attribution, Measurement and Tagging: Own all pixels, tagging, and attribution reporting, leaning on Google Tag Manager 360, Attribution reporting from GA360;
Performance Reporting: Own all reporting for Paid Media, using Excel or Data Studio. Connect data from Media buying platforms to scoring platforms such as HubSpot or SalesForce (given that Google Analytics 360 can be natively connected to Salesforce). Lean on smart reporting, to manage performance to a CPA, as well as a step deeper, to a “cost per marketing qualified lead” or “cost per sales qualified lead” and “cost per opportunity”, all the way to “cost per closed deal”. Own lead velocity reporting; provide channel reports to manager evaluating lead progress through the funnel from stage to stage on buying journey; help identify gaps in funnel using velocity report.
4-6 years of experience;
Proven ability to manage complex B2B paid marketing programs across multiple platforms;
Proven ability to accurately and consistently evaluate complex data from multiple sources, and provide reports sharing key data and providing analysis and recommendations on content and media performance;
Love of data and a strong desire to ‘win’ in paid marketing;
Desire to use hard-core numbers in making budget-allocation or media performance decisions;
General understanding of the Ad Tech industry;
Fluent written and spoken English; you will primarily work with a US-based team and English-speaking manager;
Willingness to work hours that overlap somewhat with US Mountain Time Zone (most days, you will start work 12PM-8PM, Minsk time, so that you can work at the same time as your US team).